Local Focus: Muse Nashville
April 21, 2014
Muse Boutique is a Nashville-based clothing and accessories store "specializing in fashion-forward inventory and in-house styling." With two locations, Muse Boutique is growing, year after year, and continues to serve trendy, affordable clothing to a young, female generation in the local community. A couple weeks ago, I spent a rainy Sunday at the West End location with photographer Alden Allen. Enjoy some of my favorite dress ensembles for the spring season, curated from the racks of Muse Nashville.
Muse merchandise is extremely accessible for a wide range of styles. Not only did I find the gorgeous tie-dye long-sleeved jersey dress I wore to Nashville Fashion Week, but I found a gorgeous crystal necklace from the downtown Franklin jewelry line, What's In Store, that I knew I could easily wear every day for the next six months. Then, I watched a college girl with preppy style walk in, find seven dresses on sale, and leave the store after purchasing two options for her upcoming sorority event. I even saw a woman in her thirties enter the store and start drooling over a purse she saw in the window. It can be difficult to reach an audience this wide, but Muse Nashville proved it's possible in a matter of a few hours on a quiet Sunday afternoon. Needless to say, I was impressed.
Although I'm two years past my college days, I love how Muse Nashville collaborates with the local college communities and showcases individual style from each university. By working with campus representatives from Vanderbilt, MTSU, and Belmont University, Muse Nashville spreads awareness directly into its prime demographic. On top of it all, the Muse ladies understand style. Take a look at the outfits the employees put together on social media, and you'll see why the in-house styling isn't a joke. Plus, with affordable pricing, a shopper can grab a few trendy items from a styled look without coming close to breaking the bank.
In this day and age, a strong social media presence is necessary for a business to operate at its full potential. Muse Boutiques have pushed themselves to provide daily posts of inspiration on all social fronts, boosting their number of shoppers with every share. No fluff posts, either. Whether it's appearing on Facebook, Twitter, or Instagram, Muse Nashville pushes ahead with daily outfit ideas for upcoming events, sharing photos of ladies wearing Muse merchandise, sale discounts on in-store items, and even simple bits of light-hearted inspiration. It's extremely important to keep loyal followers and shoppers interested, and Muse Boutique utilizes social media in an ongoing, positive manner.
Photography/Video/Editing by Alden Allen.
Be sure to follow Muse Nashville on Facebook, Twitter & Instagram for daily deals and fun style ideas. Thank you to Alden Alden for photographing the shoot, and a huge thank you to the sweet girls at Muse Nashville for letting me run around the store all afternoon.